Orchestrated Customer Engagement

A new category of technology that enables the pharmaceutical industry
to transition to an orchestrated commercial model

Why The Need For A New Category

The challenge of managing multiple stakeholders with constantly changing levels of influence, and multiple channels with constantly changing levels of relevance, has created a point of inflection, where a non-orchestrated commercial model is no longer just an impediment, it is now compromising the effectiveness of commercializing brands.

OCE Groupings
OCE Pharma Image

Finally No More Silos

The increasing number of legacy point solutions currently implemented in our customers’ organizations is increasingly driving departments such as sales and marketing apart. In partnership with our customers, we took a hard look at the silod nature of commercial operations in the pharmaceutical industry and accepted the challenge to remove these silos.

The World's First Orchestration Suite

A suite of modules that were born integrated on a platform of best in class platforms, and loaded up with massive differentiation.

Multiple modules that are born integrated enable hundreds of orchestration use cases out of the box. A meta-platform of integrated, best in class technology platforms provides innovation at scale, and access to the global ecosystem of system integration, configuration, and installation partners. In addition, Apollo delivers human-centered design for UI and UX, Ada delivers Micro-Intelligence for Next Best Customer, Channel, Conversation, Content, Colleague and Campaign, and Lexi delivers an API layer for taking the sting out of integration.

Orchestration Suite

Differentiation Like Never Before

We believe every App or enterprise grade technology product that has been loved has three key elements. They are smart, and work for you more than you work for them. They are easy to use and feel natural and friction free. They are connected, and live in an ecosystem of other Apps or enterprise grade technology.

As a result we have made significant investments in passion, time and skill to bring these three elements to OCE.




Ada is a micro-intelligence that uses statistical models, predictive analytics, and machine learning to solve for a specific focus around Next Best Recommendations.



Apollo is a modernized consumer grade user interface and user experience that is built from the established discipline of human centered design.



Lexi is QuintilesIMS iPaaS layer consisting of micro services, API first connectors, and standard interfaces, thus reducing the investments needed for migration.

Tech Your Employees Will Love

Each module in the orchestration suite has been modeled from the personas of the roles in a modernized pharmaceutical organizational design.

We studied the habits, best practices, and desires of each persona, and created software that works for the user – as opposed to today’s legacy point solutions - where the user works for the software. Roles in your organization such as marketing, sales, market access, medical affairs, and home office can now operate in concert with low friction and high context of each other’s actions, at the altar of driving an orchestrated engagement experience with your customers.

Personas flow

A New Standard For Mobile App Controls

We have designed a completely new set of touch-enabled controls. For example with the world’s first Action Wheel users can go beyond looking at customers in 360 degree, by now taking orchestrated actions on customers in 360 degrees.

In the News


The coordination enabled by OCE leads to greater trust which, in turn, leads to improved results. And by producing more efficient internal operations,
OCE can also result in significant cost savings and more rapid responses to market changes.
- PM360 Read article




What Are Analysts Saying


Share With Your Colleagues

Get your colleagues into the mission to change your organization to an orchestration company. Below is some of the relevant thought leadership we have co-created with analysts, customers, and experts, in the last 24 months, to help drive the change in the pharmaceutical industry globally. These pieces are snack-able enough to read on a mobile device, but packed enough with value to be relevant.

Experience Orchestration in Action

We have conducted live demo experiences of Orchestrated Customer Engagement in action for over 5,000 audience members globally. In addition, our global sales and customer success teams can schedule 1:1 personal demonstrations of the orchestration experience live. Reach out. You might thank yourself after you see it!


Are you an Analyst?

Learn more about how this paradigm shift in the life sciences commercial model can benefit your customers.

OCE Blog Posts

It’s not about how much data you have, it’s what you do with it

What do coffee and Pharma have in common?

Thinking inside the white coat: how human contact enriches healthcare

How orchestration gets pharma's individual parts working in unison.

Pharma’s crucial missing piece: the Chief Orchestration

The unique significance of pharma's surrogate customers

Can a new commercial model fit into pharma’s legacy platforms?

Orchestration Technology 103: An API Layer Called Lexi

Horizontal is the new vertical for pharma commercial ops

Orchestration Technology 102: A UI/UX Layer Called Apollo

Pharma’s 5 unique hurdles to market — how orchestration helps to clear a path

Orchestration Technology 101: A Micro Intelligence Named Ada